Kimberly-Clark’s iconic Huggies® brand has been providing the highest quality nappies to Australian parents for over 30 years. During this time, Huggies has been committed to serving the changing needs of modern Australian families, to help provide the very best care for babies to ensure they thrive.
Fundamental to the brand’s success has been a longstanding commitment to a sustainable and socially-conscious operating philosophy. Kimberly-Clark, the maker of Huggies, continues to work towards progressive environmental targets which focus on developing innovative ways to improve and reduce nappy packaging, recycling solutions for flexible soft plastic waste, increasing energy efficiencies during production and the ongoing challenge of developing a solution to fully recycle disposable nappies.
Huggies is committed to giving back to Australian communities, supporting babies and families in need, with a range of local partnerships and initiatives that ensure babies receive the essential assistance they require to thrive. Huggies supports The Nappy Collective charity during their annual donation drives in May and October, providing nappy products to be redistributed to disadvantaged families in need. Huggies is also a proud financial partner of Life’s Little Treasures Foundation, Australia’s leading charity supporting families of premmie and sick babies and an ongoing major supporter of the Australian College of Midwives and its work to enhance the quality of maternity care for Australian women and their families.
In addition, Huggies also supports the Australian Multiple Birth Association (AMBA), a not-for-profit that provides support, resources and education to multiple birth families and provides ongoing financial support to the Rhodanthe Lipsett Trust, to help Aboriginal and Torres Strait Islander midwifery students with their studies.
Huggies continues to cater to the changing consumption behaviours of modern parents – developing innovative ways to interact and create strong emotional ties with parents online. Today, the Huggies website attracts over 1 million visitors per month and is a leading resource for new parents - providing advice, tips and tricks to support every stage of their babies’ journey. Huggies has also recently expanded its e-commerce footprint, working with local retailers such as Amazon, Coles and Woolworths to make the complete Huggies nappy available to purchase online - a convenient way for parents to purchase on-the-go, and have delivered direct to their door.
Most recently, Huggies has expanded its portfolio of nappy products, including recent innovations to improve the existing Huggies Ultimate, Huggies Ultra Dry and Huggies Essentials nappy ranges, plus
the launch of limited-edition designs and the re-introduction of much-loved wipes formats in refillable tubs and Clutch ‘n’ Go pouches for on-the-go use.
The Huggies brand has an extensive pipeline of new product innovations and improvements to come, to ensure Huggies remains responsive to the changing needs of modern families and can provide the very best care for Australian babies for years to come.